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PRIYANKA CHOPRA AND VIRGIN COMICS
TO LAUNCH NEW SUPERHERO
Virgin Comics to create a new superhero character for comics, live-action films, animation and games with superstar Bollywood actress & former Miss World
Mumbai, India —October 30, 2007— Bollywood actress and former Miss World, Priyanka Chopra announced today that she is teaming up with Virgin Comics to create a new superhero character for comic books, animation and games.
The new content relationship makes Ms. Chopra the first Miss World winner to create a superhero property. The partnership also teams Chopra with leading media company Virgin Comics, which was founded by Sir Richard Branson, author Deepak Chopra, filmmaker Shekhar Kapur and entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman.
Priyanka Chopra commented on the venture by saying, "I love cartoons and animation, so being able to create my own original superhero with the Virgin’s amazing talents of artists and storytellers is a dream come true that I hope will capture the imagination of a new generation of Indian youth."
“Priyanka Chopra is an ideal partner as we continue to seek out ways to work with leading creators and icons from around the world,” said Virgin Comics CEO, Sharad Devarajan “Priyanka is a real life hero who embodies both sophistication and beauty and together we plan on creating a new superhero character that captures this spirit and continues Virgin’s mission of redefining the Indian character entertainment industry.”
The new story which is still being developed and currently untitled, deals with an adopted girl who discovers she has a far greater role to play as she is the latest in a line of princesses with great mystical power and a sworn duty to take down evil wherever it lurks. The story is expected to launch first as a comic book series in 2008. Virgin plans on aggressively working with Ms. Chopra to develop the story across numerous platforms including animation games and theatrical live-action film.
Virgin Comics President, Suresh Seetharaman, added, "Priyanka is an actress adored by millions and I am confident this superhero will be an exciting and fun entertainment character for people of all ages.”
“Whenever Chopra’s collaborate, success is inevitable! Seriously, collaborating with Priyanka to create a character around her brand - one that is bold, beautiful, and smart - has already been one of the most exciting projects our creative team at Virgin Comics has worked on,” commented Gotham Chopra, Virgin Comics Chief Creative Officer, " It's safe to say that when Priyanka graces our studio with her presence, work on everything else ceases and our guys focus!"
Vinita Bangard, COO Percept Talent Management, whose agency negotiated the relationship, said, “We are thrilled to bring together two strong iconic brands from their own domains (Priyanka Chopra and Virgin Comics). As entertainment continues to evolve and cater to various segments of the demographics, creating a superhero property with Priyanka will ensure reach to its target audience and creates a buzz amongst the readers.”
BELOW: Concept art created by Virgin Comics for the untitled new comic series with Priyanka Chopra showing both the comic version (left) and the animated version (right)
 
About Virgin Comics
Virgin Comics is a character entertainment company creating original stories and epic myths for worldwide audiences. The company was founded in 2005 by Sir Richard Branson and his Virgin Group, alongside author Deepak Chopra, filmmaker Shekhar Kapur and entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman. Virgin is developing new stories with acclaimed filmmakers, actors and musicians including John Woo, Guy Ritchie, Terry Gilliam, Dave Stewart, Ed Burns, Nicolas Cage, Duran Duran, Sachin Tendulkar and others. Feature films based on Virgin Comics’ characters are also in the works, including an animated feature The Secrets of the Seven Sounds and theatrical live action feature films based on The Sadhu, Gamekeeper and Virulents. Virgin Comics has also formed strategic partnerships with NBC-Universal to create new science fiction properties for graphic novels and television. Similarly in India, Virgin Comics recently established partnerships with Studio 18 and UTV to pioneer new content genres in publishing, TV, film & games. www.VirginComics.com
About Percept Talent Management (PTM)
Percept Talent Management marks a confluence between creating, inculcating, honing and promoting ‘TALENT’ in every sense of the word. PTM aims to provide a 360-degree solution for Talents from the entertainment arena, viz. Films, Music, Sports, Fashion, Direction, Writing, Modeling and Acting.
PTM is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of entertainment, media and communications companies. Percept Holdings has a capitalized billing of INR 16.5 billion and employs over 1,000 employees in 64 offices across 22 locations.
- cgTantra Content Team
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