Hey guys, I am here to share with you guys the latest project we did for Coca Cola and MacDonald at Ember Lab.
In 2011, Ember Lab pitched a concept for a 60 second fully CG commercial and integrated iOS game to Coca-Cola. The story followed a tiny Crab who embarks on an epic adventure to bring “happiness” to his community. Crabs and Penguins grew from that original pitch as we partnered with the Coca-Cola Content Factory to produce a unique branded entertainment experience including a beautifully animated commercial and an engaging mobile game.
Ember Lab developed all of the memorable characters in Crabs and Penguins from the ground up and completed the animated piece using the Pixar RenderMan pipeline. Game development for Crabs and Penguins was also completed by Ember Lab and the game is now available for iPad/iPhone.
Here is the website, please check it out and let us know what you think!
Please dont forget to watch the cinematic commercial in there and download the game to play it!!
Crabs and Penguins
And here are some still shots in the commercial, hope you guys like them!!